A15) When the Cleft facilitates online transactions for our partner, how does the Cleft pay the partner organization the funds that are raised?

There are a couple ways we reconcile with our partner organization when the Cleft has collected funds from online transaction on behalf of our partners.

  1. We automatically credit your account when these online transactions happen. When you place your next order, we can debit the amount from your transaction (making you pay less for the coffee you’re purchasing – even if it’s on a campaign for your organization).
  2. We can send you a check for the funds raised.

*We work with each of our partner organizations to meet the needs of your organization.

A14) What is the breakdown on how much is raised per bag sold?

When our partner organizations utilize our fund-raising opportunities, the following is how much you will raise per pound, bag or cup.

1 lb sold raises $3 / lb

I bag of Single Serve raises $2 / bag

1 bag donated through Operation Share the Love raises  $3 / bag

1 cup donated through Operation Share the Love raises $0.30 / cup

A13) What does the campaign link do?

This works very similar to the Partner link.  However, this link is generated when the organization launches a campaign.  The purpose of a campaign is to clump all local orders together into one shipment.  This is designed to save on shipping costs as the Cleft offers free shipping on orders of 20lbs or more.  The deadline date is established by the organization and the link is shared with all local supporters.  Once the deadline has been met, the link becomes inactive and the campaign is finalized.

-Most campaign orders are combined with our hybrid fund-raising approach.  If a youth group were doing a fund-raiser, the organization can launch a campaign and the members share their campaign links with all of their local supporters.  Then, each member can take the manual sign-up forms and (printed directly from their password protected dashboard on the Cleft website).  They go to businesses and individuals whom they know and collect orders for coffee.  Prior to the campaign closing, we have a place for the member to input all of the manual orders to be combined with all of the electronic orders.  Now, on the manual order form, there is a place to collect the e-mail address.  On the next campaign, these supporters can easily purchase coffee through the links online as you have their e-mail address.  This makes the long term success much greater!

A12) What does the Operation Share the Love link do?

Operation Share the Love is a program we have that allows individuals and organization to donate a cup of coffee or bag(s) of coffee and we send it to our troops serving our country.  You can share this link all over the world.  When someone donates even a cup of coffee to the troops, it raises funds for your organization.  We send you the funds raised and we then send coffee to our troops.  This program is tremendously impactful on so many levels!

A11) What does the partner link do?

This link is shared all over the United States.  When your supporter purchases through the partner link, we ship the coffee directly to their home, wherever they are in the United States.  We collect the funds and then send you the funds generated from that sale.  The Cleft offers free shipping on orders of 20lbs or more.  If the supporter doesn’t purchase 20 lbs, they pay shipping on this order.

A10) How does the technology built within the Cleft website generate funds for the Cleft partner organizations all year long?

It sounds too good to be true that the Cleft technology and processes work for you even while you’re sleeping, but this is why we can be so successful without you having to devote so much time towards this venture.  When you share the links our database auto-generates for you, your supporters can keep this link and use it anytime!  It might be used right after you send it to them or a year later.  Our system is active 24 hours a day, 7 days a week, 365 days a year.  So, share your links with everyone you know all over the United States and then sit back and let us do the work.  You’ll get up to the minute updates via e-mail notifications when the Cleft system is working for you.  You’ll also have access to all of the reports directly on your password protected, customized dashboard on the Cleft website.  Our staff and technology works for you all year long.  That’s beautiful!  😊

9) How do the fund-raisers work?

The technology we’ve built within our website empowers our partner organizations to begin using the Cleft Coffee system to raise funds all over the United States within minutes.  Our affiliate linking technology works on behalf of our partner organization as well as each individual member within our partner organization.  For example, when an organization partners with the Cleft, our website assigns a “unique identifier” (a long steam of letters and numbers that uniquely identifies your organization).  We embed this unique identifier within a link that can be shared with anyone across the United States via e-mail, social media or placed on a website page.  When someone clicks on this link it takes them to the Cleft website, logs them in as a supporter of your organization (because our database recognizes your unique identifier within the link).  Your supporter purchases coffee and we collect the funds, fresh roast and ship them their order while you get e-mail notifications as well as updated live reporting on your customized, password protected dashboard on the Cleft website.  We then send you the funds for your supporter’s purchase.  All you do is share your link.

We give your organization an invite link (directly on your organizations dashboard) for anyone whom you desire to invite as a member of your organization.  Your member fills out this form (which takes 2 minutes) and then we establish your members customized, password protected dashboard with your organizations links on their dashboard.  This link, however, is slightly modified as we add an additional identifier to the organization link that recognizes the member within your organization.  Now, your member can share their links all over the United States and we track each member’s fund-raising efforts within your organization.

Our accounting and tracking are very extensive!

We offer 3 different kinds of links:

Partner Link-This link is shared all over the United States.  When your supporter purchases through the partner link, we ship the coffee directly to their home, wherever they are in the United States.  We collect the funds and then send you the funds generated from that sale.  The Cleft offers free shipping on orders of 20lbs or more.  If the supporter doesn’t purchase 20 lbs, they pay shipping on this order.

Operation Share the Love link-Operation Share the Love is a program we have that allows individuals and organization to donate a cup of coffee or bag(s) of coffee and we send it to our troops serving our country.  You can share this link all over the world.  When someone donates even a cup of coffee to the troops, it raises funds for your organization.  We send you the funds raised and we then send coffee to our troops.  This program is tremendously impactful on so many levels!

Campaign Link-This works very similar to the Partner link.  However, this link is generated when the organization launches a campaign.  The purpose of a campaign is to clump all local orders together into one shipment.  This is designed to save on shipping costs as the Cleft offers free shipping on orders of 20lbs or more.  The deadline date is established by the organization and the link is shared with all local supporters.  Once the deadline has been met, the link becomes inactive and the campaign is finalized.

-Most campaign orders are combined with our hybrid fund-raising approach.  If a youth group were doing a fund-raiser, the organization can launch a campaign and the members share their campaign links with all of their local supporters.  Then, each member can take the manual sign-up forms and (printed directly from their password protected dashboard on the Cleft website).  They go to businesses and individuals whom they know and collect orders for coffee.  Prior to the campaign closing, we have a place for the member to input all of the manual orders to be combined with all of the electronic orders.  Now, on the manual order form, there is a place to collect the e-mail address.  On the next campaign, these supporters can easily purchase coffee through the links online as you have their e-mail address.  This makes the long term success much greater!

7) How is coffee such a strategic tool to generate substantial funding?

Coffee is a tool that enables us to connect with 80% of our communities. The Cleft puts the Gospel message on every bag of fresh roasted coffee. Your supporters have the Gospel on their counter-tops every morning.

Strategic Factors that Make Coffee Evangelism & Fund-raising Successful:

1.Effectively connect with a large support base.

In any ministry or fund-raising venture, your success depends upon how well you can connect with people. Coffee helps us connect with 80% of the people around us. Coffee is a “common ground” amongst people of all races, cultures, ethinicities and ages. This is a huge support base!

2.Provide a service or product that meets a real need in your supporter’s daily lives.

Your supporters already drink coffee on a daily basis! Now you get to be a part of providing them with a tremendous variety of the highest quality, fresh roasted coffee from all over the world.

3.Provide a service or product that is residual (ongoing all year long).

Most fund-raisers are a one-time event. You can sell brownies, do a car wash or put on a spaghetti dinner. When the event is over, you’re done. Not with coffee! Your supporters are drinking coffee all year long. The Cleft processes and programs easily facilitate this ongoing, residual opportunity to supply your supporters with fresh roasted coffee all year long.

4.Provide a product that isn’t a sacrifice for your supporters.

Your supporters are already purchasing coffee to meet their daily needs. That means that it’s not a sacrifice for them to support your organization by purchasing coffee. They are simply buying their coffee from a different source. In fact, through the Cleft process, it actually makes it easier for them to purchase their coffee and support you all year long.

5.Make an eternal impact on people’s live in what you’re doing!

The Gospel message is proclaimed when people drink Cleft Coffee. There are a lot of great coffee’s out there! But, Cleft Coffee is set apart for the best of reasons – Lives being changed with the Gospel!